Thoughts on Certification Verification

Salesforce recently added a verification process for their certifications. Salesforce is providing two methods of verification, full name and email.

Full name


By searching for a name or email, a list of search results will appear. It is important to note that for a person to show up in this list, they must have at least 1 certification and they must have opted into the program through Webassessor (you can opt in through your Webassessor profile).

Search Results

When you click the View Certifications button, you will be presented with a popup containing the list of the certifications for that person.

Certification List

My Personal Thoughts

First off, let me start by saying that I feel the Salesforce certification process is top notch. The certification program is built specifically to prove you understand the platform. You can’t simply memorize some concepts/syntax and just pass these exams. You need to truly know the Salesforce platform to pass any of the certifications. That is true value.

Now, as far as the verification process and what it means for you, I agree wholeheartedly with Mike Gerholdt’s opinion piece on ButtonClickAdmin. I highly suggest reading his article (if you haven’t already) because it has some great insights. This verification system simply makes the certification process even better and more valuable than before.

After all of these positive notes, I would like to say there is one way it could improve. Specifically, I think adding some wildcard modifiers would be extremely valuable. For instance, being able to search for * in the Email field would allow companies to showcase all of their employees. Also, searching on specific full name’s can be an issue at times (consider someone named William – it could be William, Will, Bill, Billy, Willy, etc). Allowing the capability to just search on a last name could be very useful.

Finally, if you want to get a certification (or more certifications), please check out my Certification Series which will walk you through what is involved with each of the following:

Good luck!

Important Note: It is important to remember that this is my personal opinion. As with any opinion, it may or may not reflect the opinion of any organization I am associated with.

6 Responses to “Thoughts on Certification Verification”

  1. Peter Knolle
    January 6, 2014 at 8:38 am #

    In my opinion, Salesforce certifications are more meaningful than a lot of other industry certifications, so SFDC providing this free service for certification verification is excellent.

    I believe the SFDC certifications are more meaningful because they are not easy to get without knowing the material quite well and the holders of the certifications must keep up to date by taking 3-6 maintenance exams per year.

    • January 6, 2014 at 1:51 pm #

      I definitely agree with you. The maintenance aspect is important to note. It proves you keep up with the platform to some degree.

  2. January 6, 2014 at 11:00 am #

    Certification verification has been a long time coming BUT I know plenty of people who’ve passed by cracking the system (i.e. pooling answers) and you can have all the exams you want but ultimately they are worthless to employers and clients without real-world experience.

    • January 6, 2014 at 1:50 pm #

      That is definitely true. As with most things in life, people will try to game the system if they can. However, I believe Salesforce does an outstanding job to negate that type of behavior. Outside of having all of the questions & answers, you truly have to know the platform to walk into a testing facility and just getting that certification. From personal experience on my Java certification, I was able to read a book and memorize some proper syntax without truly understanding the language that well right out of college simply because I could study well. I don’t believe that is possible with the Salesforce certifications because it requires a deep understanding of the platform.

      As you noted though, experience will always trump just certifications. However, I believe certifications provide a solid boost to just experience as well. Competition in this industry is difficult. Anything to set you apart is a huge advantage. A certification program (even if it can be beat by a small majority of people) is very valuable.

  3. January 17, 2014 at 8:25 am #

    I think it is one thing to game the system and get a cert or two, but once you get into the 5,6,7 range I think it is less likely that you’ve gamed the system.

    Also, from the perspective of an employer, the certs might get you to the technical interview, but they won’t get you the job.

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